6 Tips for connecting with C-Level Executives
Hearing every pitch or sales pitch is not a problem for businesses nowadays because of the competitive landscape. They want to know what their competitors are doing so they can provide a unique or better product. If you are looking to make heads turn and get your company back on its feet as soon as possible, selling to a CEO, CFO and others big fish can be the way to go. Businesses of smaller size may not be able to afford new solutions for a while, but when they get their hands at the BIG fish- they transform their brand. A good way for sellers to stand apart from other reps is to become experts in understanding the mindset & motivations of CXOs. CXOs are unique and so you must be able to provide the right message at the right time that resonates with them. If you’re having trouble connecting with the decision-makers in your company, don’t worry. In this section and the next few sections I will go over some of the best ways to do that. You can come out on top of these bigger...